Hilton Head & Bluffton Real Estate Market Update – October 2025
By The John Weber Team
The newest national and local housing numbers are in, and they confirm what many of us in the Lowcountry are feeling every day: momentum is building, inventory is improving, and serious buyers are stepping back into the market thanks to easing mortgage rates.
Let’s break down what’s happening nationally—and what it means right here in Hilton Head and Bluffton.
National Housing Market: Signs of Strength Returning
According to the National Association of REALTORS® (NAR):
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Existing-home sales climbed 1.5% month-over-month and 4.1% year-over-year, reaching 4.06 million units.
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Mortgage rates hit their lowest level in over a year, pulling more buyers off the sidelines.
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Sales increased in the Northeast, South, and West, with only the Midwest seeing a slight dip.
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Inventory rose 15.3% to 1.55 million units, now representing a 4.6-month supply.
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The national median existing-home price rose 2.1% to $415,200.
Even with improved affordability, some buyers remain cautious. Pending home sales nationwide were mostly unchanged month-over-month, and contract activity is still 0.9% lower than a year ago. But the South—our region—was one of the few areas that saw both monthly and annual increases in new contracts.
Hilton Head & Bluffton: A Market That Keeps Outperforming
As usual, the Lowcountry continues to do its own thing—and it’s doing it well.
For the 12 months spanning November 2024 through October 2025:
Pending Sales Are Up
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Overall pending sales increased 7.4%.
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The strongest activity came from the $150,000-and-below range, up 16.5%.
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Higher-end buyers remain committed, but the lower-priced segment showed the biggest jump in buyer activity.
Home Prices Continue to Rise
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The overall median sales price increased 1.0% to $547,940.
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Single-family homes saw the biggest gain, rising 2.7% to $595,000.
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Properties in the $750,001–$1,000,000 range sold the quickest, averaging 69 days on market.
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The slowest segment was the $150,000-and-below price point, averaging 111 days.
Inventory Remains Healthy
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Market-wide inventory increased 15.3%, giving buyers more options without tipping the market into oversupply.
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Condos saw the largest increase in inventory—up 17.7%.
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Current supply:
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4.0 months for single-family homes
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5.6 months for condos
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This is what a balanced market looks like—opportunity on both sides.
What This Means for Sellers
You have a stronger buyer pool today than we’ve seen in over a year. Even though days on market have increased (up to 125 days), motivated buyers are out there and rates are finally cooperating.
Well-priced, well-presented properties—especially in the single-family and mid-to-upper luxury ranges—are still moving with confidence.
What This Means for Buyers
If you’ve been waiting for the perfect moment, this is it:
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Rates are softer
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Inventory is healthier
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Prices are steady
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Competition is manageable
This is the most balanced market we’ve seen in Hilton Head and Bluffton in a long time.
Lowcountry Real Estate Is Still One of the Most Resilient Markets in the U.S.
Despite what you might hear in national headlines, our market continues to outperform. The blend of demand, lifestyle, and long-term growth in the Lowcountry keeps our region strong—even when other markets slow.
If you’re thinking about making a move, downsizing, upsizing, or investing… now is the time to talk.
📞 Reach out to The John Weber Team today.
We’ll walk you through the market, your options, and your best strategy—no pressure, just clarity.