April 2025 Hilton Head Real Estate Market Update: Strong Luxury Demand, Rising Inventory, and Market Shifts
The latest housing data is in, and it offers a revealing look into both national trends and the unique dynamics shaping the Hilton Head and Bluffton real estate market.
National Housing Market Overview
April saw a notable boost in new-home sales, which jumped 7.4% month-over-month and 6.0% year-over-year, reaching a seasonally adjusted annual rate of 724,000 units, according to the U.S. Census Bureau. This surge came despite a decline in the median new-home sales price to $403,600—down 1.9% from the previous month and 7.5% compared to last year.
While new-home inventory remains high at 503,000 units (an 8.3-month supply), existing-home sales moved in the opposite direction. The National Association of REALTORS® reports that existing-home sales fell 5.9% month-over-month and 2.4% year-over-year, due to persistent affordability challenges and market uncertainty. The national median existing-home price rose 2.7% year-over-year to $403,700, showing that rising inventory isn’t yet easing price pressures in most markets.
Hilton Head & Bluffton Market Highlights
Locally, the Hilton Head real estate market continues to exhibit resilience and strength—especially in the luxury segment—despite a modest overall cooling in pending sales.
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Pending Sales
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Overall pending sales decreased 2.1% over the 12-month period ending in April.
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The $1,000,001 and Above price range stood out with a 19.6% increase in pending sales, reflecting sustained demand for high-end properties in our coastal market.
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Prices Holding Strong
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The overall median sales price rose 4.0% to $549,945.
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Single-family homes led the price growth, increasing 4.2% to a median of $588,934.
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The market sweet spot for fastest sales? Homes priced between $500,001 and $750,000, which sold in an average of 48 days.
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In contrast, homes priced at $150,000 and below took an average of 97 days to sell.
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Inventory on the Rise
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Inventory levels rose 29.8% year-over-year, bringing much-needed options to buyers.
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Condos saw the largest inventory increase, up 32.4%, with 6.1 months of supply available.
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Single-family homes now have 4.5 months of inventory, signaling a shift toward a more balanced market.
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Market Timing
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Days on Market increased 33.3% to an average of 64 days, a sign that buyers are taking a bit more time—but homes are still moving at a healthy pace.
What This Means for Buyers and Sellers
If you’re a buyer, rising inventory means more choices and less competition—especially in the mid-range market. Prices remain stable, so now may be the time to make a move before demand ticks up in the summer months.
If you’re a seller, particularly in the luxury market, the demand is clearly there. Homes priced over $1 million are seeing increased activity, and properly priced properties are still moving efficiently.
💬 Final Thoughts
Despite national uncertainty, the Hilton Head market remains strong, stable, and attractive—especially in the luxury segment. Inventory is finally giving buyers some breathing room, but demand remains solid, especially in premium price brackets.
Whether you’re looking to buy or sell in Hilton Head, Bluffton, or the surrounding Lowcountry, now is a great time to explore your options with expert guidance.
📞 Ready to make your move? Contact The John Weber Team for a personalized consultation and discover why we continue to be the trusted name in Lowcountry real estate.